Runners take their marks for the all-new Asda Foundation Sheffield 10K

The countdown is on for thousands of big-hearted runners who are getting ready to take on the much-anticipated new Asda Foundation Sheffield 10K. 

The event, which takes place on Sunday 30th October, is set to generate a major boost for local charities.

Among those taking part are South Yorkshire’s famous Marathon Man Ray Matthews who recently made headlines around the world by completing 75 marathons in 75 days – at the age of 75. But at 10K, Sunday will just be a short run out for Ray, from Maltby, near Rotherham.

The new run starts in Arundel Gate, in the heart of the city, and takes runners on a journey along Charter Row and Ecclesall Road, before skirting the edges of pretty Endcliffe Park.

It continues along Riverdale Road, along Endcliffe Vale Road, close to the Botanical Gardens, then travels down Brocco Bank and back to what is set to be a thrilling city centre finish.

The event also includes the all-new Sheffield 10K Corporate Challenge, a chance for companies and other organisations to compete for the title of fastest team in the race. And the whole family are getting involved with the Arena Group Sheffield Family Fun Run which takes place straight after the 10K.

Would-be runners can still enter online at /10k/sheffield/

Staged in partnership with Sheffield City Council, the Sheffield 10K is the latest addition to the successful Asda Foundation 10K series, which includes runs in Leeds, York, Lincoln, Burnley, Nottingham, Bury, Leicester and Hull.

The series is organised by Run For All, part of the legacy of the late Jane Tomlinson, who raised nearly £2m for charity by tackling a string of endurance challenges despite being diagnosed with incurable cancer.

Asda Foundation Senior Manager Julie Ward said: “Sheffield is a city of great sporting tradition and the new run on October 30th will be a fantastic finale to the 2016 series. We’re looking forward to welcoming everyone to this exciting new event – good luck everyone!”

Councillor Mary Lea, Cabinet Member for Culture, Parks and Leisure at Sheffield City Council, said: “I look forward to welcoming people to Sheffield for what promises to be an exciting new race on the running calendar. This new 10k route showcases the best of city life and our wonderful outdoors, demonstrating exactly why we are The Outdoor City and why so many people in Sheffield are able to participate in outdoor activity and adventure. 

“I would like to encourage as many people as possible to get involved, either signing up to enter the race or if running’s not for you, come out, soak up the friendly atmosphere and cheer on all those taking part. And don’t forget, with the new family fun run this race really is one for all the family.”

Run For All Events Manager Lynne Preston said: “We’re thrilled to be back in Sheffield for a new 10K run. Our participants are in for an exciting new experience – we hope they enjoy every minute of it, especially that famous Sheffield welcome.”

Adrian Fitzpatrick, Managing Director of Arena Group, said: “We’re very proud to support the Arena Group Sheffield Family Fun Run and to be helping get families involved.”

People can run the Asda Foundation Sheffield 10K for fun, for a challenge or for charity. They can support a cause that’s close to their hearts but as especially encouraged to fundraise for one of the event’s official partner charities which are: youth housing charity Roundabout, Macmillan Cancer Support, Brain Tumour Research and Support, Sheffield Hospitals Charity, St Luke’s Hospice, Cavendish Cancer Care, The Children’s Hospital Charity, Snowdrop Project and the Jane Tomlinson Appeal.

The official partner charity of the Arena Group Family Fun Run is the Sick Children’s Trust which supports the parents and family of children being cared for at the city’s hospitals. 

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