Run For All and ViiSana partnership continues its clean bill of health in 2017

The organisers of some of the UK’s most popular running events have announced a continued partnership with leading health and life insurance provider ViiSana.

ViiSana will be an official partner of a number of Jane Tomlinson’s Run For All events – including 10Ks in Leeds, York, Nottingham, Burnley, Hull and Sheffield, half marathons in Sheffield and Leeds and a full marathon in York. ViiSana will also be supporting a massage tent at selected events.

The sponsorship arrangement ties in with ViiSana’s ‘small steps to a better you’ philosophy, encouraging people to get fit with a range of runs for different abilities – from 10Ks to a marathon.

ViiSana is a fast-growing life, protection and health insurance distributor. An Exclusive Associate of Vitality’s award winning insurance products in the UK, they provide a wide range of personal and business protection products which cover life, serious illness and health insurance.

ViiSana also offers a complimentary range of benefits that sit alongside the Vitality rewards and discounts, helping to inspire policy holders to lead healthy and rewarding lives by making small, positive changes to their daily habits.

Every year tens of thousands of people take part in Run For All events – running for charity, for a personal challenge, to get fitter and healthier or just for fun.

To date, millions of pounds have been raised for a huge number of local and national charities.



Paul Ollerton, Managing Director of ViiSana says: “We’re incredibly proud to sponsor Jane Tomlinson’s Run For All. We also love its ethos of encouraging everyone who wants to, to take part and get fit – something we encourage our customers to do with our #smallsteps to a better you philosophy.”

Run For All Events Manager Lynne Preston said: “We’re delighted to welcome ViiSana as a returning sponsor of Run For All events. Its vision of promoting healthy lifestyles works alongside our own aims to encourage people to get involved in physical activity and to achieve a personal goal, whatever their ability.”

For more information on the services and benefits that ViiSana can provide, please contact Stuart Lloyd, Protection Consultant, email:

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