Up & Running will be the official sports retail partner of the Run For All series, including the Plusnet Yorkshire Marathon, Leeds Half Marathon, Yorkshire Half Marathon-Sheffield, Yorkshire 10 Mile and Asda Foundation 10Ks in Lincoln, Nottingham, Burnley, Hull, Leeds, York, Leicester, Bury and Sheffield.
Under the partnership, Up & Running will provide prize vouchers for all of the events. Runners will also have the chance to take part in competitions and browse pop-up shops in the runners’ event villages.
Up & Running will also kit out Run For All staff with sportswear and trainers.
Jonathan Midwood, General Manager of Up & Running, said: “We are delighted to be involved with such a popular series of events.
“Run For All events are highly regarded and we look forward to working with the team in 2017.”
Siobhan Curtis, Run For All’s Corporate and Sponsorship Manager, said: “We very much appreciate Up & Running’s support for our events.
“The involvement of partners such as Up & Running serves to add value to the events we organise and offer some great opportunities for our runners.”