Runners race to snap up places as Asda Foundation GEAR 10K heads for another sell out

The Asda Foundation GEAR 10K is heading for a second sell out in two years under Run For All.

The Asda Foundation Grand East Anglia Run is close to selling out for the second year running.

Capacity for the popular charity 10K was increased from 2,500 to 3,000 following the success of last year’s event.

Now with just under three weeks to go to this year’s run in King’s Lynn on Sunday 6th May, there are only a few hundred places left.

GEAR is organised by not-for-profit company Run For All, working in partnership with Alive Leisure and King’s Lynn and West Norfolk Borough Council.

Tristan Batley-Kyle, Run For All head of events, said: “We are absolutely delighted with the response to this year’s Grand East Anglia Run. Despite the increase in capacity, it’s clear the event is heading for another sell out.

“Well done to all those runners who have already secured their place and anyone interested in being a part of this fantastic day needs to act now.”

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Nina McKenna Director of Culture and Communication at Alive Leisure said: “Alive Leisure are very proud to be involved with this fantastic community event.  The new planned route will be a refreshing change for the runners and the loyal spectators plus it enables us to grow the event.  The Bespak Mini Gear Run is a great way to encourage children to get involved and help with a healthy active lifestyle.”

Returning in 2018 is the Bespak GEAR 10K Corporate Challenge, in which companies, groups of friends, charities and other organisations will battle it out to be crowned the fastest firm in the race. Entry is open to teams of five or more and includes hospitality and other benefits. The times of the first three team members home will be used to calculate the winners.

Also returning is the popular Bespak Mini GEAR - a 1.2-mile fun run for people of all ages and abilities (entrants must be 6 years and up) from Tuesday Market Place. Every finisher will receive a Mini GEAR medal and a goody bag to show off their achievements.

Run For All is part of the lasting legacy of the late Jane Tomlinson CBE who raised almost £2m for charity through a series of endurance challenges, despite being diagnosed with incurable cancer.

Along with King’s Lynn, its stable of events includes successful 10Ks in Leeds, Lincoln, Sheffield, York, Hull, Burnley, Bury, Leicester and Nottingham; half marathons in Leeds, Sheffield, Hull and Derby and the Yorkshire Marathon in York.


Notes to editors

Run For All is part of Jane Tomlinson’s lasting legacy. Jane Tomlinson CBE raised £1.85m for children’s and cancer charities before her untimely death from cancer aged just 43 in 2007. She made headlines across the world by competing in a series of epic endurance challenges from the London Marathon, ironman and triathlon competitions, to a 4,200 mile cycle ride across the width of the USA – despite being diagnosed with incurable cancer.


Her family continue to raise funds in her name, and through the Jane Tomlinson Appeal and Run For All, a massive £10m has now been raised for charities.


For more information, contact the Run For All press office on 0113 826 7764 or email

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