Thousands of runners on their marks for Asda Foundation GEAR 10K

The Asda Foundation Grand East Anglia Run returns to the streets of King's Lynn on Sunday 6th May.


King’s Lynn is gearing up for a festival of running on Sunday 6th May when thousands of runners of all ages and abilities will hit the streets for the Asda Foundation Grand East Anglia Run.

Organised by Jane Tomlinson’s Run For All in partnership with Alive Leisure and King’s Lynn and West Norfolk Borough Council, it will be the 13th running of this popular 10K which has sold out for the second consecutive year.

The event also features the Bespak GEAR 10K Corporate Challenge, in which companies, groups of friends, charities and other organisations will battle it out to be crowned the fastest firm in the race. A race within a race, the times of the first three team members home will be used to calculate the winners.

Also sure to be a highlight of the day is the popular Bespak Mini GEAR - a 1.2-mile fun run from Tuesday Market Place. Entrants must be aged at least six and every finisher will receive a Mini GEAR medal and a goody bag to show off their achievements. The fun run gets underway at 10am.

The GEAR 10K starts at 10.45am and the route takes participants through the pretty town centre, along the River Ouse pathway, The Walks and takes in a number of landmark buildings including Red Mount, the Custom House and Greyfriars Tower.

Run For All is part of the lasting legacy of the late Jane Tomlinson CBE who raised almost £2m for charity through a series of endurance challenges, despite being diagnosed with incurable cancer.

Tristan Batley-Kyle, Run For All’s head of events, said: “Everything is on track for another hugely successful event. Once again, support for the Asda Foundation GEAR 10K has been fantastic and we look forward to welcoming everyone to King’s Lynn.”

Mandy Rivett, Co-ordinator of the Asda Foundation, the headline supporter of all of Run For All’s events, said: “I’m sure the colour, excitement and fantastic atmosphere associated with tremendous 10K will spur the runners on.

“Everyone is looking forward to another successful run, especially the good causes that will benefit from all the runners’ efforts.” 

Peter Lemon, Chairman of Trustees for Alive Leisure said: “The GEAR is such an integral part of the West Norfolk event’s calendar. Last year participants rated the Run For All very highly and were particularly praiseworthy of the excellent volunteers on the day.  The race contributes to the local economy and the participants raised nearly £50,000 for charity which is excellent, we look forward to welcoming the runners and spectators on Sunday 6 May.”

Entrants in the 10K can run for fun, for a personal challenge or for a good cause of their choice. They are especially encouraged to support the event’s official partner charities which are West Norfolk Mind, the Jane Tomlinson Appeal, regional cancer charity Big C and The Purfleet Trust.

Participants in the Bespak Mini GEAR are encouraged to raise a small sum for a charity close to their hearts. In 2018, the official partner charity is Scotty’s Little Soldiers. 

The GEAR 10K is supported by the Asda Foundation, Alive Leisure, King’s Lynn and West Norfolk Borough Council, Bespak, Your Local Paper, Lynn News, KLFM, Arla Protein, Runderwear, Aftershokz, Bananakick and Up & Running.

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