Working Win announced as new Sheffield 10K Corporate Challenge sponsor

The Sheffield 10K Corporate Challenge will have a new and first-ever sponsor for 2018.

Working Win have been announced as the new Corporate Challenge sponsor for the 2018 Asda Foundation Sheffield 10K which will take place on Sunday 23rd September.

Firms, organisations and businesses of Sheffield and surrounding areas of South Yorkshire are set to compete in the challenge which will see tens of thousands of pounds raised for charity.

The health-led employment trial service, Working Win, is set be the first-ever sponsor of the Corporate Challenge which has been a popular feature of the steel city’s road race since 2016.

Working Win is an experimental trial that is testing a new employment support service for people with a health condition. The trial aims to find out how good this new service is at helping people, with mental or physical health problems, find work if they are unemployed, or stay in work if they’re struggling.

The experimental trial is just one of two currently live in the UK and is delivered by Sheffield City Region, in partnership with South Yorkshire Housing Association and local NHS partners.

Hundreds of runners are expected to compete for glory at Working Win’s 2018 Corporate Challenge and join the many thousands of Asda Foundation Sheffield 10K runners on the Arundel Gate start line this September.

In the 2017 Corporate Challenge, Plusnet were victorious with an average time of 41:02 mins. The fastest male prize went to Peter Nimmo, of HLM Architects, and the fastest female prize went to Jessica King, of the Arena Group.

Companies that already have secured their runners’ a start line spot for Sunday 23rd September include OCF plc, Arena Group, BBC Sheffield, Sheffield Council, Maple Syrup Media, The Business Desk, Nikken World, Arm, Sky Bet, Natwest, Martin Evans Associates, South Yorkshire Police and Sharrow Vale Dental Care.

Georgia Featherstone, Sponsorship & Corporate Assistant at organisers Run For All, said: “We are very excited to announce Working Win as our first ever sponsor for the Asda Foundation Sheffield 10K Corporate Challenge.


“We believe that this partnership will be a good fit considering that, like us at Run For All, their work focuses on supporting Sheffield’s local community. We look forward to beginning what I’m sure will be an exciting and fruitful partnership.”

Mark Lynam, Director of Programme Commissioning at Sheffield City Region, said: “I’m pleased and proud that Working Win is teaming up with Run for All to sponsor the Corporate Challenge at the Sheffield 10K. Run For All raise money for such worthwhile causes so it’s an honour to be involved with one of their fantastic events.”

Run For All forms part of the legacy of the late Jane Tomlinson who raised £1.85m for charity by tackling a series of gruelling endurance challenges - despite battling cancer. That spirit and determination is reflected in the thousands of runners of all abilities who take part in the Asda Foundation Sheffield 10K each year to raise funds for causes close to their hearts.

It is still possible for teams to sign up for the 2018 Working Win Corporate Challenge at  As part of the corporate package, teams will receive personalised technical running shirts, PR and media coverage, a team photo, trophies, medals and VIP Corporate Hospitality at the Crucible on the day of the race.

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