Run For All and Welcome to Yorkshire agree a relay great partnership

Not-for-profit events company Run For All – organiser of the Asda Foundation Yorkshire Marathon - is delighted to announce a new partnership and sponsorship deal with Welcome to Yorkshire.

The organisation responsible for promoting tourism in the county is to sponsor the Yorkshire Marathon Relay. Welcome to Yorkshire have become a household brand in the region who work closely with members and partners to build a new confidence in the county.

The relay is an already a popular feature of the Asda Foundation Yorkshire Marathon, breaking up the 26.2 miles into six more manageable legs of between 3 and 6.1 miles. Open to companies, sports clubs, organisations and groups of friends, it brings some friendly team rivalry to the event and allows people to enjoy that unique marathon day atmosphere – without having to run the full distance.

Thousands are expected to take to the start line for this year’s Asda Foundation Yorkshire Marathon with over one hundred companies representing in the Welcome to Yorkshire Marathon Relay on Sunday 14th October. The route promises to highlight the very best of the City of York and its surrounding countryside.

Run For All, which forms part of the legacy of the late Jane Tomlinson, launched the Yorkshire Marathon in 2013 and it has sold out every year since. The event is one of the UK’s most popular marathons with demand in 2018 set to be equally high.

Mike Tomlinson, Run For All’s CEO, said: “The Yorkshire Marathon attracts visitors from across the UK and abroad so the link up with Welcome to Yorkshire is very fitting.  “The Yorkshire Marathon Relay is very popular and I’m sure with Welcome to Yorkshire’s backing it can grow further still. We are excited to partner with a fellow Yorkshire brand and look forward to what I’m sure will be an exciting and fruitful partnership.”

 Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: “I’m pleased and proud that Welcome to Yorkshire is teaming up with Run for All to sponsor the Yorkshire Marathon Relay. “Run For All raise money for such worthwhile causes so it’s an honour to be involved with one of their fantastic events.”

 Companies already joining us on Sunday 14th October in the Welcome to Yorkshire Relay include; Hertz, Country Style Foods, Arena, IBIS Hotel, Harrogate Borough Council, the Mid-Yorkshire NHS Trust and many more. 

Enter your team of six into the Welcome to Yorkshire Marathon Relay here



IMAGES: Sir Gary Verity, Mike Tomlinson (photographer - Simon Dewhurst) 


Notes to editors

About Run For All

Run For All is part of the legacy of the late inspirational Jane Tomlinson CBE. Jane raised £1.85m for children’s and cancer charities before her untimely death from cancer aged just 43 in 2007. She made headlines across the world by competing in a series of epic endurance challenges from the London Marathon, ironman and triathlon competitions, to a 4,200-mile cycle ride across the width of the USA – despite being diagnosed with incurable cancer.

The Appeal that bears her name supports children’s and cancer causes across the North and the Midlands and through it, and the Run For All series, more than £10m has now been raised for charity.

For more information contact the Run For All press office on 0113 826 7764 or email

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