Leeds Girls Can Ambassadors are ditching their clothes and joining in this year’s Asda Foundation Leeds 10K in just their underwear. The choice to strip bare comes as part of their body confidence movement, abolishing the ‘ideal body type’ and showing women they can be comfortable in their own skin.
Taking their place on the start line on Sunday 7th July, and kitted out in sponsored Runderwear, the Leeds Girls Can team will run the Asda Foundation 10K route which will take them through the city of Leeds and out onto Kirkstall Road, before finishing with the cheering crowds on The Headrow.
Not-for-profit organisation, Run For All, will be kicking off this year’s Asda Foundation Leeds 10K, which brings together thousands of people who work to raise money for great causes and with the help of Leeds Girls Can raises awareness of campaigns that make a huge impact to local people.
Kirsty Midgley, Leeds Girls Can Ambassador, said: “Body empowerment and positivity is such an important part of the work we do. Every woman should feel comfortable in their own skin and our fabulous team running this year’s event are brilliant ambassadors for this movement. We’re proud to be the voice of women and so grateful we have the opportunity to show the city of Leeds that we can complete challenges like the 10K, and radiate positivity and confidence while doing it.”
Emma Caplan, Head of Marketing at Runderwear, said: “We’re honoured to be gifting our RunderBra running bras and underwear to the team at Leeds Girls Can. Body positivity is such an important message to spread and especially at events like the Leeds 10K. We hope they all have a brilliant race and hope that our Runderwear keeps them cool and comfortable on route!”
Tristan Batley-Kyle, Head of Events at Run For All, said: “Thousands of people come together each year for the Leeds 10K and we love to see teams like Leeds Girls Can shouting proudly about their brilliant work and how they make such a great impact on the local community. Each year we work to bring a bigger and better Asda Foundation Leeds 10K and its thanks to the help of our participants, volunteers, and teams like Leeds Girls Can that make each year so special.”
Leeds Girls Can are a team of women who empower and support women to take part in physical activities. They work to develop and provide free or affordable opportunities to take part in a physical activity across Leeds, with the aim to create sustainable activities for women and girls.