Work with Us

Digital Marketing Manager

Location: Leeds

Contract: Permanent

Hours: Full time, 40 hours per week

Salary: £26,000 to £32,000 dependent on experience

Are you passionate about sport? Are you looking for a new challenge? Want to make your mark, have a passion for sports or events and can get inside the mind of a runner? Then read on.

Jane Tomlinson’s Run For All is one of the UK’s biggest not-for-profit sporting events companies, staging a large number of high profile mass participation events across the UK including the Leeds, York and Sheffield 10Ks, Leeds Half Marathon, Sheffield Half Marathon, the Rob Burrow Marathon and the Yorkshire Marathon.

We are looking for an experienced, creative, enthusiastic and articulate Digital Marketing Manager to join our Leeds based team.  With strategic digital marketing experience, the successful candidate will be a key player in driving the business forward.

As a core member of the Marketing team, you will work closely with our Head of Marketing Operations to execute effective marketing strategies which include campaign development, execution and analysis of all campaigns. You will manage the Digital Marketing Executive and will produce engaging customer focused content through Social Media and Email Marketing. The successful candidate will also work closely with the Partnership Manager to ensure delivery on partner engagement.

You will manage and develop Run For All’s social media channels – creating organic and paid engaging content – engaging customers all the way through from signing up to a race, communicating with them prior, during and after the event and then encouraging them to sign up for future events. 

You will be familiar with digital and social media advertising and be able to identify and progress opportunities for Run For All to further its reach online. You will also play a crucial part in the development of future digital projects. SEO knowledge is essential and Adobe Creative and video content knowledge is desirable.

You will be a lively, dynamic and results-focused professional, bursting with fresh ideas. To succeed in this role, you must have a genuine enthusiasm for events and be able to immerse yourself in the ‘runner experience’

The Role

You will be responsible for the following:

• Social content strategy, creation and management across all social channels – Facebook, Instagram, Twitter, Tik Tok and Linkedin.
• Driving digital marketing campaigns forward and delivering creative social media marketing strategies which entice customers to sign up to our events and to ensure communication with them pre-, during and post- event and thus encouraging them to sign up for future events.
• Working with the Insights Manager to plan and deliver Run For All email marketing campaigns
• Working with the Partnerships Manager to ensure delivery on partner engagement
• Analysis and reporting on all digital campaigns to review and optimise channel performance
• Overseeing the management of the website
• Analysing and providing in-depth detail about website visitors using Google analytics
• Finding creative ways of building an online presence that continues to grow the brand through engagement of industry professional and influencers
• Managing the digital marketing budget

Profile, skills and experience required

• Experience in SEO, Content Marketing, Digital PR, Paid & Organic social media management
• Experience in eCommerce or events background desirable
• Track record of building and delivering high-impact content that delivers on sales targets
• Exceptionally good with persuasive sales-led copy 
• A positive, creative, collaborative, can-do attitude
• Analytical - monitoring usage, access, and trends using tools such as Google Analytics, Social Media Analytics tools
• Experience in using Adobe Creative Suite is desirable
• Experience of video creation is desirable
• Experience in line management is desirable

As a company we very much believe in inspiring activity both with our staff and our participants and view sport as a force for good. Our ‘For All’ ethos is at the heart of our events and we want to ensure that diversity, inclusion and wellbeing are central to our company. We strongly value diversity within our workforce, and recognise that different people bring different perspective lived experience, ideas and culture to the company. This difference brings with it great strengths, including diversity of thought and innovation.

With charity at our core, we are looking to employ someone who understands the unique ethos and aims of the organisation. Applicants should be enthusiastic, hardworking, flexible and have a positive attitude and a good sense of humour.

To be considered for this role you will need to own a car and have a full clean driving licence due to the location of events and requirements to travel. You should expect to work a number of event weekends and occasionally, out of hours, especially throughout the events season. (March to October)

Apply: Send a covering letter and CV to Beth Ward at beth@runforall.com by no later than 30^th November 2022

• Employer: Run For All
• Location: Various – see list below
• Salary: Competitive Day Rate, dependent on role

Are you passionate about sport? Do you have experience or wish to gain experience assisting with events and would you like to work for a sporting events company with a difference? Then read on.

Run For All is one of the UK’s biggest not-for-profit sporting event companies, staging high-profile events including the Leeds 10K and York 10K, Leeds Half Marathon and the Yorkshire Marathon.

We're looking for friendly, organised, flexible, enthusiastic and reliable people to join our team of Event Support staff. If you love events, being active and want to help make a difference to thousands of participants then we'd love to hear from you.

In return, we offer a competitive day rate, the chance to experience new events and learn new skills as well as lots of fun working as part of a great team in a variety of roles.

We have a variety of Event Day roles on offer from Start/Finish Managers to Senior Marshals on course to Branding Team and Event Control Loggers.

You'll need:

• To be adaptable, work well under pressure and able to use your initiative
• Have good oral and basic written English
• Excellent personal presentation, communication and customer service skills
• To be keen to get stuck in and work as part of a large team
• A ‘can do’ attitude – able to remain calm and solve problems
• To be available early on Sunday mornings and happy to work outdoors
• Ideally access to a vehicle and a clean driving licence

Our 2022 Event season dates are as follows:

If you would like to join our Event Support Team, please send your CV and a brief paragraph with your reasons for wanting to get involved with Run For All events to anna@runforall.com.

Role Title: Events Assistant
Location: Leeds (office based)
Role Term: £21,000 per annum - Permanent

 About Run For All

Jane Tomlinson’s Run For All is one of the UK’s biggest not-for-profit sporting event companies, staging a large number of high profile mass participation events across the UK including the Leeds York & Sheffield 10K’s, Leeds Half Marathon, Sheffield Half Marathon and The Yorkshire Marathon.

Run For All is now looking for an experienced, organised, efficient and enthusiastic Events Executive to join its expanding Leeds-based team.

About the role

As Events Assistant you will work across the full portfolio of Run For All’s events to support the Events Executives and Managers in all stages of event delivery, from planning through to implementation, with a primary focus on Technical.

With charity at our core, Run For All is looking to employ someone who understands the unique ethos and aims of the organisation. Applicants should be enthusiastic and hard-working, be flexible and have a positive attitude and a good sense of humour. A genuine enthusiasm for sports & events would be advantageous for this role.

The successful applicant will need to hit the ground running, in a fast-paced environment, working closely with each member of the team, key stakeholders, 3^rd parties and residents, amongst others.

It will be necessary to own a car and have a full clean driving licence to be considered for this position. This role will naturally involve weekend and some out of hours working.

Role Responsibilities

• Assist Technical executive with event project planning through to delivery
• Liaise with fulfilment teams to organise race packs and goody bags, reviewing and managing stock levels and delivery
• Procurement and management of contractors/suppliers including (but not limited to): Medical, Chip Timings, Bib Fulfilment and Health and Safety
• Organise race pack printing and brief chip timing company on future event locations for timing mats, comm mats and event timelines. Planning in specific report requirements such as Corporate Challenge results and submit to Run Britain
• Book event control room and coordinate location and timings, planning in external stakeholder attendance across medical, CCTV, transport and emergency services
• Produce event management plans for circulation, coordinating with internal stakeholders for key information
• Manage and coordinate Special Request requirements for all event participants
• Deliver against event budgets, with clear tracking of all costs and invoicing with understanding of wider budgets and opportunities
• Collate Health & Safety documents including risk assessment, method statement and public liability insurance
• Review event performance and proactively mitigate any challenges for future events (lessons learnt)
• Assist with the Run For All warehouse, with particular emphasis on quality checking of all equipment
• Deputise for Technical Executive in key internal and external meetings, planning conversations and event preparation
• Manage relationships with 3^rd parties such as Kit Aid to dispose of t-shirts, medals and unused goody bag materials

Experience & Attributes

• Build and maintain effective working relationships with colleagues and external contractors; collaborating and co-operating with other team members to get the job done
• Strong planning and organisational skills
• Ability to manage multiple tasks/projects at any given time
• Be a self-motivator; able to work on their own initiative, multi-tasking and working well under pressure
• Strong attention to detail with the ability to translate to others
• Possess a full clean driving licence and own their own car
• Flexible to support the demands of the business as this role will naturally involve out of hours and weekend working, especially during the events season
• Competent with IT and Microsoft applications such as Excel, Word and Access
• Positive, can do attitude with a strong work ethic

Applications to: Samantha@runforall.com

Closing date: 9^th December 2022

Interviews: W.C 12^th December 2022

Role Title: Events Assistant
Location: Leeds (office based)
Role Term: £21,000 per annum - FTC 12 months maternity cover

 About Run For All

Jane Tomlinson’s Run For All is one of the UK’s biggest not-for-profit sporting event companies, staging a large number of high profile mass participation events across the UK including the Leeds York & Sheffield 10K’s, Leeds Half Marathon, Sheffield Half Marathon and The Yorkshire Marathon.

Run For All is now looking for an experienced, organised, efficient and enthusiastic Events Assistant to join its expanding Leeds-based team.

About the role

We are looking for someone to help grow the Run For All volunteer contact database by working with local groups, clubs and councils for each of our events, building a strong understanding of all of our event day roles so volunteers can be allocated to the right role and support the event being successful.

Work with our partner charities and manage volunteer recruitment in line with our charity agreements, mitigating any shortfall requirements with internal stakeholders.

It will be necessary to own a car and have a full clean driving licence to be considered for this position. This role will naturally involve weekend and some out of hours working.

Role Responsibilities

• Volunteer recruitment lead for all RFA events, adapting contact strategies to support delivery and take up rates
• Review and maintain volunteer framework, ensuring our volunteers feel valued
• Charity volunteer bookings managed in line with charity agreements, managing shortfall requirements as contingency and working with internal stakeholders to ensure fulfilment
• Management of donations to volunteer clubs and charities
• Work cohesively with other departments internally to deliver portfolio of events
• Review event performance and proactively mitigate any challenges for future events (lessons learnt)
• Assist with the Run For All warehouse, with particular emphasis on quality checking of all equipment

Experience & Attributes

• Build and maintain effective working relationships with colleagues and external contractors; collaborating and co-operating with other team members to get the job done
• Strong planning and organisational skills
• Ability to manage multiple tasks/projects at any given time
• Be a self-motivator; able to work on their own initiative, multi-tasking and working well under pressure
• Strong attention to detail with the ability to translate to others
• Possess a full clean driving licence and own their own car
• Flexible to support the demands of the business as this role will naturally involve out of hours and weekend working, especially during the events season
• Competent with IT and Microsoft applications such as Excel, Word and Access
• Positive, can do attitude with a strong work ethic

Applications to: Samantha@runforall.com

Closing date: 9^th December 2022

Interviews: W.C 12^th December 2022