Work With Us

Run For All

Marketing Manager (Digital focus)

Leeds

Full time, permanent

Salary: £28k to £34k, dependent on experience

Jane Tomlinson’s Run For All is one of the UK’s biggest charitable sports event companies, staging events including the Leeds 10K and York 10K, Leeds Half Marathon and The Yorkshire Marathon.

Run For All is looking for an innovative and motivated individual with strategic marketing experience and a genuine passion for sport and events, to lead its Leeds-based team.

This role provides an opportunity for an ambitious individual to work at Senior Team level within an ambitious charitable events company.

As Marketing Manager, you will determine the annual sales and marketing plan and budget, through forecasting and developing sales quotas and income generation, analysing trends and results, establishing pricing strategies and monitoring competitors.

You will have a great understanding of what motivates people and be able to translate that knowledge into a comprehensive sales and marketing strategy. You will lead a small team in developing and implementing creative, exciting and engaging campaigns, using a variety of channels, including traditional print and advertising, as well as digital, email marketing and social media.

A fresh-thinker with at least three years’ sales and marketing experience, you will also be skilled in reporting and analysing the success of your strategies and campaigns, ensuring high levels of return on investment. Working across the full media mix, this role will have a special focus on digital marketing.

You will be a lively, dynamic and results-focused professional who can help us stay ahead of our competitors by closely monitoring industry trends. You will work well under pressure and thrive in a challenging commercially driven environment.

A love of sport, preferably running, is desirable. Ideally, you will have a record of taking part in organised sporting events and have an understanding of the ‘runner experience’. You will possess excellent communication skills and be proficient in a range of IT packages, including Microsoft Office, Word, Power Point and Excel. HTML, CMS and database experience is a must.

With charity at our core, we are looking to employ someone who understands the unique ethos of and aims of the organisation. Applicants should be enthusiastic, hard working, flexible (the role will naturally require weekend working in events season) and have a positive attitude and a good sense of humour. You will need to own a car and have a full driving licence to be considered for this position.

Full job specification:

Marketing Manager (Digital focus)

Employer: Run For All

Location: Leeds

Hours: Full time, 40 hours per week

Salary: £28k to £34k, dependent on experience

Reports to:

Head of Commercial

Relationships:

Internal: CEO, Head of Commercial, Digital Marketing Executive, Marketing Assistant, PR and Marketing Assistant, Sales and Partnerships Manager, Events Managers, Charity Manager and Events Team.

External:

Creative agency, search agency, media, sponsors, the general public, suppliers and contractors.

Main Responsibilities:

• Creating an annual marketing plan to meet our growth ambitions. Channels will include (but not limited to), web, email, content marketing, PR and social media
• Manage the marketing budget
• Devise and implement the sales strategy, achieving ROI targets
• Monitor and report on market trends and competitor developments and innovations
• Email - create email marketing strategy to build our relationships with our entrants
• Content Marketing - create and manage editorial calendar (including blog, white papers, guides, checklists etc.); create strategy around leveraging our content across email, social media and other distribution channels; manage internal and external writers; contribute written content; create multi-media content e.g. video, infographics etc.
• PR - build relationships with industry press; write press releases; distribute to industry publications to achieve coverage
• Manage the marketing and sales team and leading their personal development
• Deputise for the Head of Commercial, where appropriate
• Develop and maximise third party relationships to deliver on-brand objectives and strategies
• Identify and drive new income opportunities and potential partnerships
• Manage the overall relationships with the creative design and SEO/Digital agencies
• Be the brand guardian for Run For All and associated brands
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Develop and manage digital marketing campaigns

• Utilising a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all marketing
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Qualifications: You will be educated to degree level. Strong understanding of current online marketing concepts, strategy and best practice.  Experience in ecommerce, SEO, PPC, Email marketing and social media. Previous experience in a similar marketing role is ideal.

Knowledge: You will have marketing and sales experience, ideally within in a similar industry. You will have a wide knowledge of marketing techniques, strategising, reporting and planning. You will have a very good understanding of digital marketing and social media. You will be fully conversant with a range of IT packages, including Microsoft Office, Power Point, Word and Excel, content management and social media tools.

Send a covering letter and CV to Siobhan Curtis at Siobhan@runforall.com no later than 5pm on Tuesday 7^th August.

Volunteers 

Can you spare a few hours, either regularly or as a one-off, to help Jane Tomlinson’s Run For All deliver its exciting calendar of sporting events, including the Leeds 10K, Leeds Half Marathon and the Yorkshire Marathon.

Volunteer Junior Programmer

We’re looking for a volunteer junior programmer, ideally with knowledge of VBA or .net or equivalent, to help work on a number of projects. You’ll work to help analyse where we can improve our internal systems, devise solutions, write code, carry out tests and work to identify and resolve bugs and glitches. You’ll also document your work so there is a detailed record and operating instructions for future use.

You could be working on specific projects or assisting on daily tasks, depending on how much time you’re able to give.

Volunteer Admin Assistants - several roles 

We're looking for volunteers to help with office-based tasks in the build up to our busy event season. You don't need to have experience - just a positive attitude and enthusiastic approach. 

You'll be helping with a number of tasks which could include: taking and directing telephone calls; answering participant emails; packing and sorting race numbers and packs; and general admin support, such as the franking and posting of external mail. 

Whether you can commit to a regular volunteering shift, or just want to join us on an ad-hoc basis, we'd love to hear from you. 

Volunteering is a great way to get some experience for your CV or to give something back if you have a few hours to spare.

Through the Jane Tomlinson Appeal and Run For All events, more than £10m has been raised for charities big and small. With your help, we can do even more! 

Interested in either position? Get in touch today via katy@runforall.com 

Run For All is always looking for volunteers to help across event weekends. If you would like to find out about other volunteering opportunities, then check out our volunteering page.