Is ERDINGER Alkoholfrei one of your rituals?

Have you noticed that whenever you do something regularly you get into certain habits? Sometimes it’s because they make things quicker and easier, at other times it’s because you think they will improve your performance and occasionally, well, you’ve just always done it that way.

As you have been putting in the training miles for the inaugural Rob Burrow Marathon rituals can take on additional meaning and importance, as getting them right can put you in the right frame of mind and may give you a winning edge. But have you ever stopped to think about what your rituals are before going on your training run or are you focused and on autopilot during your preparations?

Laying out all your gear to make sure you have everything is a given, as is making sure you eat the right food so you have the energy you need to complete the course. But what other preparations have become a habit? 

Maybe it’s putting on one running shoe before the other, kissing a good luck charm, or listening to an inspiring podcast or some favourite music. It could be wearing a ‘lucky’ garment or completing a choreographed set of stretching exercises – each one will develop over time and will be personal to every individual.

The team at ERDINGER Alkoholfrei noticed that these routines were an integral part of an active lifestyle yet, for everything that people do before put on their running shoes, or jump on their bike, they also noticed that there is only one ritual at the end of exercise or activity - reaching for a cold can of ERDINGER Alkoholfrei.

The isotonic properties of this sporty thirst quencher mean it can be absorbed into the body quickly and efficiently, quenching your thirst and replacing lost fluids. ERDINGER Alkoholfrei also contains valuable nutrients including the essential vitamins folic acid (B9) and B12 which contribute to the normal function of the immune system.

We wish you GOOD LUCK for race day but make sure you join us at the finish line for your refreshing ERDINGER Alkoholfrei, your ritual after sport. And if you didn’t think you had a ritual before sport, remember to check next time and see if there are certain things you incorporate into your routine that you just hadn’t realised you were doing.